About Us

SCALE is a music industry company, made by musicians for musicians. Pete and Indi Mills founded SCALE in 2018 with the goal of helping all the incredibly talented musicians they knew finish and release their music, build an audience and make being a musician their main focus. In 2021 Jeion Nejad joined to help create what is now an incredible library of content and design the weekly SCALE clinics.

Let’s face it:

  •  organising the creation, development, recording, mixing and mastering of your record takes a huge amount of knowledge and skill
  • Understanding your unique brand and having an extensive plan to execute a professional marketing campaign that attracts your audience, is difficult. 
  • Transforming into a real recording artist takes monumental commitment, consistency, and deep inner work.

This is what we do with our pioneering programmes AMPLIFY™, and ARTIST™

Have you got lots of unfinished material, have technical or other hindrances, and are stuck finishing an EP or album? This is what AMPLIFY™ does. In 12 weeks you will have a finished record ready for release, and the skills and system to repeat the process and develop to the next level.

Or are you ready to completely transform from a musician into a fully-fledged recording artist? This is what ARTIST™ does. Define and upgrade your image, brand, and online presence, finish and release a record, , and start monetising your music. 

So who are we?

Indi is a Transformational Coach and has worked with some of the top coaches in the world, including Steve Hardison and Rich Litvin. She is also a creative herself, and her deep understanding of what life is like when we don’t honour our soul’s purpose, drives her to support musicians in SCALE to follow their heart and unleash their power through their calling, their music. With sixteen years of spiritual practice, a London MA in Drama And Movement Therapy, five years of coaching musicians directly, plus a certification in HeartHealing™ - Indi is known for transforming musicians into artists from the inside out. Indi creates life-long results by working on the subconscious level, helping musicians break through the hidden limiting beliefs that stop them from realising their dreams. 

Pete is a virtuoso pianist, published composer, producer and master collaborator (Ninja Tune, Hang Massive, LF system, Native Instruments, Arturia and many more). Pete also has a long history of performing and has toured the world. An expert in musical analysis, Pete is capable of revealing the genetic make up of any piece of music so that its secrets can be shared.

Jeion is a producer, mix engineer, DJ, promoter and guitarist, who has spent the last 20 years gigging and releasing music professionally. A veteran of the UK math rock scene with his band Axes, there is nothing Jeion doesn't know about being a signed artist on the road, in the studio, on a video shoot or on the promotion circuit.

Everything you’ll find in the SCALE programmes is the essence of what the three of us have learned in the last 20 years (so 60 years worth of experience!). We have all been on the journey and rode the ups and downs - the life-changing moments of thousands of people singing your music back to you, the sobering failures and scrapes with the hard-nosed industry.

And that’s why we made SCALE. Because we think how amazing it would have been to have mentors like us guiding us through the trials of the quest, whilst providing counsel and support from the arduous journey that is becoming a recording artist.

What we have created is our life’s work and we are very proud to present it to you in a way where you’ll transform as a person, transform as an artist, and transform your music career.
 
See you on the inside

Indi, Pete and Jeion 
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